Prelude to Foundation Chapter 18 Overthrow

THALUS, EMMER-†¦ A sergeant in the armed security forces of the Wye Sector of ancient Trantor†¦ †¦ Aside from these totally unremarkable vital statistics, nothing is known of the man except that on one occasion he held the fate of the Galaxy in his fist. Encyclopedia Galactica 87. Breakfast the next morning was served in an alcove near the rooms of the captured three and it was luxurious indeed. There certainly was a considerable variety to the food and more than enough of everything. Seldon sat at the breakfast table with a mound of spicy sausages before him, totally ignoring Dors Venabili's gloomy predictions concerning stomachs and colic. Raych said, â€Å"The dame†¦ the Madam Mayor said when she came to see me last night-â€Å" â€Å"She came to see you?† said Seldon. â€Å"Yeah. She said she wanted to make sure I was comfortable. She said when she had a chance she would take me to a zoo.† â€Å"A zoo?† Seldon looked at Dors. â€Å"What kind of zoo can they have on Trantor? Cats and dogs?† â€Å"There are some aboriginal animals,† said Dors, â€Å"and I imagine they import some aboriginals from other worlds and there are also the shared animals that all the worlds have-other worlds having more than Trantor, of course. As a matter of fact, Wye has a famous zoo, probably the best on the planet after the Imperial Zoo itself.† Raych said, â€Å"She's a nice old lady.† â€Å"Not that old,† said Dors, â€Å"but she's certainly feeding us well.† â€Å"There's that,† admitted Seldon. When breakfast was over, Raych left to go exploring. Once they had retired to Dors's room, Seldon said with marked discontent, â€Å"I don't know how long we'll be left to ourselves. She's obviously plotted ways of preoccupying our time.† Dors said, â€Å"Actually, we have little to complain of at the moment. We're much more comfortable here than we were either in Mycogen or Dahl.† Seldon said, â€Å"Dors, you're not being won over by that woman, are you?† â€Å"Me? By Rashelle? Of course not. How can you possibly think so?† â€Å"Well, you're comfortable. You're well-fed. It would be natural to relax and accept what fortune brings.† â€Å"Yes, very natural. And why not do that?† â€Å"Look, you were telling me last night about what's going to happen if she wins out. I may not be much of a historian myself, but I am willing to take your word for it and, actually, it makes sense-even to a nonhistorian. The Empire will shatter and its shards will be fighting each other for†¦ for†¦ indefinitely. She must be stopped.† â€Å"I agree,† said Dors. â€Å"She must be. What I fail to see is how we can manage to do that little thing right at this moment.† She looked at Seldon narrowly. â€Å"Hari, you didn't sleep last night, did you?† â€Å"Did you?† It was apparent he had not. Dors stared at him, a troubled look clouding her face. â€Å"Have you lain awake thinking of Galactic destruction because of what I said?† â€Å"That and some other things. Is it possible to reach Chetter Hummin?† This last was said in a whisper. Dors said, â€Å"I tried to reach him when we first had to flee arrest in Dahl. He didn't come. I'm sure he received the message, but he didn't come. It may be that, for any of a number of reasons, he just couldn't come to us, but when he can he will.† â€Å"Do you suppose something has happened to him?† â€Å"No,† said Dors patiently. â€Å"I don't think so.† â€Å"How can you know?† â€Å"The word would somehow get to me. I'm sure of it. And the word hasn't gotten to me.† Seldon frowned and said, â€Å"I'm not as confident as you are about all this. In fact, I'm not confident at all. Even if Hummin came, what can he do in this case? He can't fight all of Wye. If they have, as Rashelle claims, the best-organized army on Trantor, what will he be able to do against it?† â€Å"There's no point in discussing that. Do you suppose you can convince Rashelle-bang it into her head somehow-that you don't have psychohistory?† â€Å"I'm sure she's aware that I don't have it and that I'm not going to get it for many years-if at all. But she'll say I have psychohistory and if she does that skillfully enough, people will believe her and eventually they will act on what she says my predictions and pronouncements are-even if I don't say a word.† â€Å"Surely, that will take time. She won't build you up overnight. Or in a week. To do it properly, it might take her a year.† Seldon was pacing the length of the room, turning sharply on his heel and striding back. â€Å"That might be so, but I don't know. There would be pressure on her to do things quickly. She doesn't strike me as the kind of woman who has cultivated the habit of patience. And her old father, Mannix IV, would be even more impatient. He must feel the nearness of death and if he's worked for this all his life, he would much prefer to see it done a week before his death rather than a week after. Besides-â€Å" Here he paused and looked around the empty room. â€Å"Besides what?† â€Å"Well, we must have our freedom. You see, I've solved the psychohistory problem.† Dors's eyes widened. â€Å"You have it! You've worked it out.† â€Å"Not worked it out in the full sense. That might take decades†¦ centuries, for all I know. But I now know it's practical, not just theoretical. I know it can be done so I must have the time, the peace, the facilities to work at it. The Empire must be held together till I-or possibly my successors-will learn how best to keep it so or how to minimize the disaster if it does split up despite us. It was the thought of having a beginning to my task and of not being able to work at it, that kept me up last night.† 88. It was their fifth day in Wye and in the morning Dors was helping Raych into a formal costume that neither was quite familiar with. Raych looked at himself dubiously in the holomirror and saw a reflected image that faced him with precision, imitating all his motions but without any inversion of left and right. Raych had never used a holomirror before and had been unable to keep from trying to feel it, then laughing, almost with embarrassment, when his hand passed through it while the image's hand poked ineffectually at his real body. He said at last, â€Å"I look funny.† He studied his tunic, which was made of a very pliant material, with a thin filigreed belt, then passed his hands up a stiff collar that rose like a cup past his ears on either side. â€Å"My head looks like a ball inside a bowl.† Dors said, â€Å"But this is the sort of thing rich children wear in Wye. Everyone who sees you will admire you and envy you.† â€Å"With my hair all stuck down?† â€Å"Certainly. You'll wear this round little hat.† â€Å"It'll make my head more like a ball.† â€Å"Then don't let anyone kick it. Now, remember what I told you. Keep your wits about you and don't act like a kid.† â€Å"But I am a kid,† he said, looking up at her with a wide-eyed innocent expression. â€Å"I'm surprised to hear you say that,† said Dors. â€Å"I'm sure you think of yourself as a twelve-year-old adult.† Raych grinned. â€Å"Okay. I'll be a good spy.† â€Å"That's not what I'm telling you to be. Don't take chances. Don't sneak behind doors to listen. If you get caught at it, you're no good to anyone-especially not to yourself.† â€Å"Aw, c'mon, Missus, what do ya think I am? A kid or somethin'?† â€Å"You just said you were, didn't you, Raych? You just listen to everything that's said without seeming to. And remember what you hear. And tell us. That's simple enough.† â€Å"Simple enough for you to say, Missus Venabili,† said Raych with a grin, â€Å"and simple enough for me to do.† â€Å"And be careful.† Raych winked. â€Å"You bet.† A flunky (as coolly impolite as only an arrogant flunky can be) came to take Raych to where Rashelle was awaiting him. Seldon looked after them and said thoughtfully, â€Å"He probably won't see the zoo, he'll be listening so carefully. I'm not sure it's right to thrust a boy into danger like that.† â€Å"Danger? I doubt it. Raych was brought up in the slums of Billibotton, remember. I suspect he has more alley smarts than you and I put together. Besides, Rashelle is fond of him and will interpret everything he does in his favor. Poor woman.† â€Å"Are you actually sorry for her, Dors?† â€Å"Do you mean that she's not worth sympathy because she's a Mayor's daughter and considers herself a Mayor in her own right-and because she's intent on destroying the Empire? Perhaps you're right, but even so there are some aspects of her for which one might show some sympathy. For instance, she's had an unhappy love affair. That's pretty evident. Undoubtedly, her heart was broken-for a time, at least.† Seldon said, â€Å"Have you ever had an unhappy love affair, Dors?† Dors considered for a moment or two, then said, â€Å"Not really. I'm too involved with my work to get a broken heart.† â€Å"I thought as much.† â€Å"Then why did you ask?† â€Å"I might have been wrong.† â€Å"How about you?† Seldon seemed uneasy. â€Å"As a matter of fact, yes. I have spared the time for a broken heart. Badly cracked, anyway.† â€Å"I thought as much.† â€Å"Then why did you ask?† â€Å"Not because I thought I might be wrong, I promise you. I just wanted to see if you would lie. You didn't and I'm glad.† There was a pause and then Seldon said, â€Å"Five days have passed and nothing has happened.† â€Å"Except that we are being treated well, Hari.† â€Å"If animals could think, they'd think they were being treated well when they were only being fattened for the slaughter.† â€Å"I admit she's fattening the Empire for the slaughter.† â€Å"But when?† â€Å"I presume when she's ready.† â€Å"She boasted she could complete the coup in a day and the impression I got was that she could do that on any day.† â€Å"Even if she could, she would want to make sure that she could cripple the Imperial reaction and that might take time.† â€Å"How much time? She plans to cripple the reaction by using me, but she is making no effort to do so. There is no sign that she's trying to build up my importance. Wherever I go in Wye I'm unrecognized. There are no Wyan crowds gathering to cheer me. There's nothing on the news holocasts.† Dors smiled. â€Å"One would almost suppose that your feelings are hurt at not being made famous. You're naive, Hari. Or not a historian, which is the same thing. I think you had better be more pleased that the study of psychohistory will be bound to make a historian of you than that it may save the Empire. If all human beings understood history, they might cease making the same stupid mistakes over and over.† â€Å"In what way am I naive?† asked Seldon lifting his head and staring down his nose at her. â€Å"Don't be offended, Hari. I think it's one of your attractive features, actually.† â€Å"I know. It arouses your maternal instincts and you have been asked to take care of me. But in what way am I naive?† â€Å"In thinking that Rashelle would try to propagandize the population of the Empire, generally, into accepting you as seer. She would accomplish nothing in that way. Quadrillions of people are hard to move quickly. There is social and psychological inertia, as well as physical inertia. And, by coming out into the open, she would simply alert Demerzel.† â€Å"Then what is she doing?† â€Å"My guess is that the information about you-suitably exaggerated and glorified-is going out to a crucial few. It is going to those Viceroys of sectors, those admirals of fleets, those people of influence she feels look kindly upon her-or grimly upon the Emperor. A hundred or so of those who might rally to her side will manage to confuse the Loyalists just long enough to allow Rashelle the First to set up her New Order firmly enough to beat off whatever resistance might develop. At least, I imagine that is how she reasons.† â€Å"And yet we haven't heard from Hummin.† â€Å"I'm sure he must be doing something just the same. This is too important to ignore.† â€Å"Has it occurred to you that he might be dead?† â€Å"That's a possibility, but I don't think so. If he was, the news would reach me.† â€Å"Here?† â€Å"Even here.† Seldon raised his eyebrows, but said nothing. Raych came back in the late afternoon, happy and excited, with descriptions of monkeys and of Bakarian demoires and he dominated the conversation during dinner. It was not until after dinner when they were in their own quarters that Dors said, â€Å"Now, tell me what happened with Madam Mayor, Raych. Tell me anything she did or said that you think we ought to know.† â€Å"One thing,† said Raych, his face lighting up. â€Å"That's why she didn't show at dinner, I bet.† â€Å"What was it?† â€Å"The zoo was closed except for us, you know. There were lots of us-Rashelle and me and all sorts of guys in uniforms and dames in fancy clothes and like that. Then this guy in a uniform-a different guy, who wasn't there to begin with-came in toward the end and he said something in a low voice and Rashelle turned to all the people and made with her hand like they shouldn't move and they didn't. And she went a little ways away with this new guy, so she could talk to him and no one could hear her. Except I kept paying no attention and kept looking at the different cages and sort of moved near to Rashelle so I could hear her. â€Å"She said, ‘How dare they?' like she was real mad. And the guy in the uniform, he looked nervous-I just got quick looks because I was trying to make out like I was watching the animals-so mostly I just heard the words. He said somebody-I don't remember the name, but he was a general or somethin'. He said this general said the officers had sworn rel igious to Rashelle's old man-â€Å" â€Å"Sworn allegiance,† said Dors. â€Å"Somethin' like that and they was nervous about havin' to do what a dame says. He said they wanted the old man or else, if he was kind of sick, he should pick some guy to be Mayor, not a dame.† â€Å"Not a dame? Are you sure?† â€Å"That's what he said. He like whispered it. He was so nervous and Rashelle was so mad she could hardly speak. She said, ‘I'll have his head. They will all swear allegiance to me tomorrow and whoever refuses will lave cause to regret it before an hour has passed.' That's exactly what she said. She broke up the whole party and we all came back and she didn't say one word to me all the time. Just sat there, looking kinda mean and angry.† Dors said, â€Å"Good. Don't you mention this to anyone, Raych.† â€Å"Course not. Is it what you wanted?† â€Å"Very much what I wanted. You did well, Raych. Now, go to your room and forget the whole thing. Don't even think about it.† Once he was gone, Dors turned to Seldon and said, â€Å"This is very interesting. Daughters have succeeded fathers-or mothers, for that matter-and held Mayoralties or other high offices on any number of occasions. There have even been reigning Empresses, as you undoubtedly know, and I can't recall that there was ever in Imperial history any serious question of serving under one. It makes one wonder why such a thing should now, arise in Wye.† Seldon said, â€Å"Why not? We've only recently been in Mycogen, where women are held in a total lack of esteem and couldn't possibly hold positions of power, however minor.† â€Å"Yes, of course, but that's an exception. There are other places where women dominate. For the most part, though, government and power have been more or less equisexual. If more men tend to hold high positions, it is usually because women tend to be more bound-biologically-to children.† â€Å"But what is the situation in Wye?† â€Å"Equisexual, as far as I know. Rashelle didn't hesitate to assume Mayoral power and I imagine old Mannix didn't hesitate to grant it to her. And she was surprised and furious at encountering male dissent. She can't have expected it.† Seldon said, â€Å"You're clearly pleased at this. Why?† â€Å"Simply because it's so unnatural that it must be contrived and I imagine Hummin is doing the contriving.† Seldon said thoughtfully, â€Å"You think so?† â€Å"I do,† said Dors. â€Å"You know,† said Seldon, â€Å"so do I.† 89. It was their tenth day in Wye and in the morning Hari Seldon's door signal sounded and Raych's high-pitched voice outside was crying out, â€Å"Mister! Mister Seldon! It's war!† Seldon took a moment to swap from sleep to wakefulness and scrambled out of bed. He was shivering slightly (the Wyans liked their domiciles on the chilly side, he had discovered quite early in his stay there) when he threw the door open. Raych bounced in, excited and wide-eyed. â€Å"Mister Seldon, they have Mannix, the old Mayor'. They have-â€Å" â€Å"Who have, Raych?† â€Å"The Imperials, Their jets came in last night all over. The news holocasts are telling all about it. It's on in Missus's room. She said to let ya sleep, but I figured ya would wanner know.† â€Å"And you were quite right.† Seldon pausing only tong enough to throw on a bathrobe, burst into Dors's room. She was fully dressed and was watching the holo-set in the alcove. Behind the clear, small image of a desk sat a man, with the Spaceship-and-Sun sharply defined on the left-front of his tunic. On either side, two soldiers, also wearing the Spaceship-and-Sun, stood armed. The officer at the desk was saying, â€Å"-is under the peaceful control of his Imperial Majesty. Mayor Mannix is safe and well and is in full possession of his Mayoral powers under the guidance of friendly Imperial troops. He will be before you soon to urge calm on all Wyans and to ask any Wyan soldiers still in arms to lay them down.† There were other news holocasts by various newsmen with unemotional voices, all wearing Imperial armbands. The news was all the same: surrender by this or that unit of the Wyan security forces after firing a few shots for the record-and sometimes after no resistance at all. This town center and that town center were occupied-and there were repeated views of Wyan crowds somberly watching Imperial forces marching down the streets. Dors said, â€Å"It was perfectly executed, Hari. Surprise was complete. There was no chance of resistance and none of consequence was offered.† Then Mayor Mannix IV appeared, as had been promised. He was standing upright and, perhaps for the sake of appearances, there were no Imperials in sight, though Seldon was reasonably certain that an adequate number were present just out of camera range. Mannix was old, but his strength, though worn, was still apparent. His eyes did not meet the holo-camera and his words were spoken as though forced upon him-but, as had been promised, they counseled Wyans to remain calm, to offer no resistance, to keep Wye from harm, and to cooperate with the Emperor who, it was hoped, would survive long on the throne. â€Å"No mention of Rashelle,† said Seldon. â€Å"It's as though his daughter doesn't exist.† â€Å"No one has mentioned her,† said Dors, â€Å"and this place, which is, after all, her residence-or one of them-hasn't been attacked. Even if she manages to slip away and take refuge in some neighboring sector, I doubt she will be safe anywhere on Trantor for long.† â€Å"Perhaps not,† came a voice; â€Å"but I'll be safe here for a little while.† Rashelle entered. She was properly dressed, properly calm. She was even smiling, but it was no smile of joy; it was, rather, a cold baring of teeth. The three stared at her in surprise for a moment and Seldon wondered if she had any of her servants with her or if they had promptly deserted her at the first sign of adversity. Dors said a little coldly, â€Å"I see, Madam Mayor, that your hopes for a coup can not be maintained. Apparently, you have been forestalled.† â€Å"I have not been forestalled. I have been betrayed. My officers have been tampered with and-against all history and rationality-they have refused to fight for a woman but only for their old master. And, traitors that they are, they then let their old master be seized so that he cannot lead them in resistance.† She looked about for a chair and sat down. â€Å"And now the Empire must continue to decay and die when I was prepared to offer it new life.† â€Å"I think,† said Dors, â€Å"the Empire has avoided an indefinite period of useless fighting and destruction. Console yourself with that, Madam Mayor.† It was as though Rashelle did not hear her. â€Å"So many years of preparation destroyed in a night.† She sat there beaten, defeated, and seemed to have aged twenty years. Dors said, â€Å"It could scarcely have been done in a night. The suborning of your officers-if that took place-must have taken time.† â€Å"At that, Demerzel is a master and quite obviously I underestimated him. How he did it, I don't know-threats, bribes, smooth and specious argument. He is a master at the art of stealth and betrayal-I should have known.† She went on after a pause. â€Å"If this was outright force on his part, I would have had no trouble destroying anything he sent against us. Who would think that Wye would be betrayed, that an oath of allegiance would be so lightly thrown aside?† Seldon said with automatic rationality, â€Å"But I imagine the oath was made not to you, but to your father.† â€Å"Nonsense,† said Rashelle vigorously. â€Å"When my father gave me the Mayoral office, as he was legally entitled to do, he automatically passed on to me any oaths of allegiance made to him. There is ample precedence for this. It is customary to have the oath repeated to the new ruler, but that is a ceremony only and not a legal requirement. My officers know that, though they choose to forget. They use my womanhood as an excuse because they quake in fear of Imperial vengeance that would never have come had they been staunch or tremble with greed for promised rewards they will surely never get-if I know Demerzel.† She turned sharply toward Seldon. â€Å"He wants you, you know. Demerzel struck at us for you.† Seldon started. â€Å"Why me?† â€Å"Don't be a fool. For the same reason I wanted you†¦ to use you as a tool, of course.† She sighed. â€Å"At least I am not utterly betrayed. There are still loyal soldiers to be found.-Sergeant!† Sergeant Emmer Thalus entered with a soft cautious step that seemed incongruous, considering his size. His uniform was spruce, his long blond mustache fiercely curled. â€Å"Madam Mayor,† he said, drawing himself to attention with a snap. He was still, in appearance, the side of beef that Hari had named him-a man still following orders blindly, totally oblivious to the new and changed state of affairs. Rashelle smiled sadly at Raych. â€Å"And how are you, little Raych? I had meant to make something of you. It seems now I won't be able to.† â€Å"Hello, Missus†¦ Madam,† said Raych awkwardly. â€Å"And to have made something of you too, Dr. Seldon,† said Rashelle, â€Å"and there also I must crave pardon. I cannot.† â€Å"For me, Madam, you need have no regrets.† â€Å"But I do. I cannot very well let Demerzel have you. That would be one victory too many for him and at least I can stop that.† â€Å"I would not work for him, Madam, I assure you, any more than I would have worked for you.† â€Å"It is not a matter of work. It is a matter of being used. Farewell, Dr. Seldon. Sergeant, blast him.† The sergeant drew his blaster at once and Dors, with a loud cry, lunged forward-but Seldon reached out for her and caught her by the elbow. He hung on desperately. â€Å"Stay back, Dors,† he shouted, â€Å"or he'll kill you. He won't kill me. You too, Raych. Stand back. Don't move.† Seldon faced the sergeant. â€Å"You hesitate, Sergeant, because you know you cannot shoot. I might have killed you ten days ago, but I did not. And you gave me your word of honor at that time that you would protect me.† â€Å"What are you waiting for?† snapped Rashelle. â€Å"I said shoot him down, Sergeant.† Seldon said nothing more. He stood there while the sergeant, eyes bulging, held his blaster steady and pointed at Seldon's head. â€Å"You have your order!† shrieked Rashelle. â€Å"I have your word,† said Seldon quietly. And Sergeant Thalus said in a choked tone, â€Å"Dishonored either way.† His hand fell and his blaster clanged to the floor. Rashelle cried out, â€Å"Then you too betray me.† Before Seldon could move or Dors free herself from his grip, Rashelle seized the blaster, turned it on the sergeant, and closed contact. Seldon had never seen anyone blasted before. Somehow, from the name of the weapon perhaps, he had expected a loud noise, an explosion of flesh and blood. This Wyan blaster, at least, did nothing of the sort. What mangling it did to the organs inside the sergeant's chest Seldon could not tell but, without a change in expression, without a wince of pain, the sergeant crumbled and fell, dead beyond any doubt or any hope. And Rashelle turned the blaster on Seldon with a firmness that put to rest any hope for his own life beyond the next second. It was Raych, however, who jumped into action the moment the sergeant fell. Racing between Seldon and Rashelle, he waved his hands wildly. â€Å"Missus, Missus,† he called. â€Å"Don't shoot.† For a moment, Rashelle looked confused. â€Å"Out of the way, Raych. I don't want to hurt you.† That moment of hesitation was all Dors needed. Breaking loose violently, she plunged toward Rashelle with a long low dive. Rashelle went down with a cry and the blaster hit the ground a second time. Raych retrieved it. Seldon, with a deep and shuddering breath, said, â€Å"Raych, give that to me.† But Raych backed away. â€Å"Ya ain't gonna kill her, are ya, Mister Seldon? She was nice to me.† â€Å"I won't kill anyone, Raych,† said Seldon. â€Å"She killed the sergeant and would have killed me, but she didn't shoot rather than hurt you and we'll let her live for that.† It was Seldon, who now sat down, the blaster held loosely in his hand, while Dors removed the neuronic whip from the dead sergeant's other holster. A new voice rang out. â€Å"I'll take care of her now, Seldon.† Seldon looked up and in sudden joy said, â€Å"Hummin! Finally!† â€Å"I'm sorry it took so long, Seldon. I had a lot to do. How are you, Dr. Venabili? I take it this is Mannix's daughter, Rashelle. But who is the boy?† â€Å"Raych is a young Dahlite friend of ours,† said Seldon. Soldiers were entering and, at a small gesture from Hummin, they lifted Rashelle respectfully. Dors, able to suspend her intent surveillance of the other woman, brushed at her clothes with her hands and smoothed her blouse. Seldon suddenly realized that he was still in his bathrobe. Rashelle, shaking herself loose from the soldiers with contempt, pointed to Hummin and said to Seldon, â€Å"Who is this?† Seldon said, â€Å"It is Chetter Hummin, a friend of mine and my protector on this planet.† â€Å"Your protector.† Rashelle laughed madly. â€Å"You fool! You idiot! That man is Demerzel and if you look at your Venabili woman, you will see from her face that she is perfectly aware of that. You have been trapped all along, far worse than ever you were with me!† 90. Hummin and Seldon sat at lunch that day, quite alone, a pall of quiet between them for the most part. It was toward the end of the meal that Seldon stirred and said in a lively voice, â€Å"Well, sir, how do I address you? I think of you as ‘Chester Hummin' still, but even if I accept you in your other persona, I surely cannot address you as ‘Eto Demerzel.' In that capacity, you have a title and I don't know the proper usage. Instruct me.† The other said gravely, â€Å"Call me ‘Hummin'-if you don't mind. Or ‘Chetter.' Yes, I am Eto Demerzel, but with respect to you I am Hummin. As a matter of fact, the two are not distinct. I told you that the Empire is decaying and failing. I believe that to be true in both my capacities. I told you that I wanted psychohistory as a way of preventing that decay and failure or of bringing about a renewal and reinvigoration if the decay and failure must run its course. I believe that in both my capacities too.† â€Å"But you had me in your grip-I presume you were in the vicinity when I had my meeting with His Imperial Majesty.† â€Å"With Cleon. Yes, of course.† â€Å"And you might have spoken to me, then, exactly as you later did as Hummin.† â€Å"And accomplished what? As Demerzel, I have enormous tasks. I have to handle Cleon, a well-meaning but not very capable ruler, and prevent him, insofar as I can, from making mistakes. I have to do my bit in governing Trantor and the Empire too. And, as you see, I had to spend a great deal of time in preventing Wye from doing harm.† â€Å"Yes, I know,† murmured Seldon. â€Å"It wasn't easy and I nearly lost out. I have spent years sparring carefully with Mannix, learning to understand his thinking and planning a countermove to his every move. I did not think, at any time, that while he was still alive he would pass on his powers to his daughter. I had not studied her and I was not prepared for her utter lack of caution. Unlike her father, she has been brought up to take power for granted and had no clear idea of its limitations. So she got you and forced me to act before I was quite ready.† â€Å"You almost lost me as a result. I faced the muzzle of a blaster twice.† â€Å"I know,† said Hummin, nodding. â€Å"And we might have lost you Upperside too-another accident I could not foresee.† â€Å"But you haven't really answered my question. Why did you send me chasing all over the face of Trantor to escape from Demerzel when you yourself were Demerzel?† â€Å"You told Cleon that psychohistory was a purely theoretical concept, a kind of mathematical game that made no practical sense. That might indeed have been so, but if I approached you officially, I was sure you would merely have maintained your belief. Yet I was attracted to the notion of psychohistory. I wondered whether it might not be, after all, just a game. You must understand that I didn't want merely to use you, I wanted a real and practical psychohistory. â€Å"So I sent you, as you put it, chasing all over the face of Trantor with the dreaded Demerzel close on your heels at all times. That, I felt, would concentrate your mind powerfully. It would make psychohistory something exciting and much more than a mathematical game. You would try to work it out for the sincere idealist Hummin, where you would not for the Imperial flunky Demerzel. Also, you would get a glimpse of various sides of Trantor and that too would be helpful-certainly more helpful than living in an ivory tower on a far-off planet, surrounded entirely by fellow mathematicians. Was I right? Have you made progress?† Seldon said, â€Å"In psychohistory? Yes, I did, Hummin. I thought you knew.† â€Å"How should I know?† â€Å"I told Dors.† â€Å"But you hadn't told me. Nevertheless, you tell me so now. That is good news.† â€Å"Not entirely,† said Seldon. â€Å"I have made only the barest beginning. But it is a beginning.† â€Å"Is it the kind of beginning that can be explained to a nonmathematician?† â€Å"I think so. You see, Hummin, from the start I have seen psychohistory as a science that depends on the interaction of twenty-five million worlds, each with an average population of four thousand million. It's too much. There's no way of handling something that complex. If I was to succeed at all, if there was to be any way of finding a useful psychohistory, I would first have to find a simpler system. â€Å"So I thought I would go back in time and deal with a single world, a world that was the only one occupied by humanity in the dim age before the colonization of the Galaxy. In Mycogen they spoke of an original world of Aurora and in Dahl I heard word of an original world of Earth. I thought they might be the same world under different names, but they were sufficiently different in one key point, at least, to make that impossible. And it didn't matter. So little was known of either one, and that little so obscured by myth and legend, that there was no hope of making use of psychohistory in connection with them.† He paused to sip at his cold juice, keeping his eyes firmly on Hummin's face. Hummin said, â€Å"Well? What then?† â€Å"Meanwhile, Dors had told me something I call the hand-on-thigh story. It was of no innate significance, merely a humorous and entirely trivial tale. As a result, though, Dors mentioned the different sex mores on various worlds and in various sectors of Trantor. It occurred to me that she treated the different Trantorian sectors as though they were separate worlds. I thought, idly, that instead of twenty-five million different worlds, I had twenty-five million plus eight hundred to deal with. It seemed a trivial difference, so I forgot it and thought no more about it. â€Å"But as I traveled from the Imperial Sector to Streeling to Mycogen to Dahl to Wye, I observed for myself how different each was. The thought of Trantor-not as a world but as a complex of worlds-grew stronger, but still I didn't see the crucial point. â€Å"It was only when I listened to Rashelle-you see, it was good that I was finally captured by Wye and it was good that Rashelle's rashness drove her into the grandiose schemes that she imparted to me-When I listened to Rashelle, as I said, she told me that all she wanted was Trantor and some immediately adjacent worlds. It was an Empire in itself, she said, and dismissed the outer worlds as ‘distant nothings.' â€Å"It was then that, in a moment, I saw what I must have been harboring in my hidden thoughts for a considerable time. On the one hand, Trantor possessed an extraordinarily complex social system, being a populous world made up of eight hundred smaller worlds. It was in itself a system complex enough to make psychohistory meaningful and yet it was simple enough, compared to the Empire as a whole, to make psychohistory perhaps practical. â€Å"And the Outer Worlds, the twenty-five million of them? They were ‘distant nothings.' Of course, they affected Trantor and were affected by Trantor, but these were second-order effects. If I could make psychohistory work as a first approximation for Trantor alone, then the minor effects of the Outer Worlds could be added as later modifications. Do you see what I mean? I was searching for a single world on which to establish a practical science of psychohistory and I was searching for it in the far past, when all the time the single world I wanted was under my feet now.† Hummin said with obvious relief and pleasure, â€Å"Wonderful!† â€Å"But it's all left to do, Hummin. I must study Trantor in sufficient detail. I must devise the necessary mathematics to deal with it. If I am lucky and live out a full lifetime, I may have the answers before I die. If not, my successors will have to follow me. Conceivably, the Empire may have fallen and splintered before psychohistory becomes a useful technique.† â€Å"I will do everything I can to help you.† â€Å"I know it,† said Seldon. â€Å"You trust me, then, despite the fact I am Demerzel?† â€Å"Entirely. Absolutely. But I do so because you are not Demerzel.† â€Å"But I am,† insisted Hummin. â€Å"But you are not. Your persona as Demerzel is as far removed from the truth as is your persona as Hummin.† â€Å"What do you mean?† Hummin's eyes grew wide and he backed away slightly from Seldon. â€Å"I mean that you probably chose the name ‘Hummin' out of a wry sense of what was fitting. ‘Hummin' is a mispronunciation of ‘human,' isn't it?† Hummin made no response. He continued to stare at Seldon. And finally Seldon said, â€Å"Because you're not human, are you, ‘Hummin/Demerzel'? You're a robot.†

Pen and Paper

Many people believe that formal â€Å"pen and paper† examinations are not the best method of assessing educational achievement.Discuss this view and give your own opinion.achievement ? improvement Schooling development is becoming increasingly popular and prominent as well as education improvement is (the improvement of education representing) (N+N) an essential stage for any countries(country) which seeking to develop itself. Number of people (A considerable number of people ) think that using a pen and paper in examinations are(is) not the best way of appreciation education achievement(means by which to appreciate educational achievement) .Opponents regards(regard) that using(the use of) classic formal (pen and paper)examinations are(as being)(( the best manner of assessing education development (by which to assess educational development). This essay will discuss these tow (two) views in terms of the technological field and the traditional field .On the one hand , there is no justification for using traditional examinations in the presence (the face of the expansion) of technology . By(The use of) technological tools and programs becomes processing a data (makes data processing) after the test very(highly) comfortable and easy (straightforward). In addition , it can be use the information(the information can be used) to discover things(examine issues) such as the discovery of common mistakes , finding the most difficult questions and many more(so on) . Furthermore , it is really easy to correct examinations after the exams(subsequent to being sat) , as well as do not take a long(taking less) time to finish all it (such corrections). For example , the TCExam is an electronic tasting(testing) program which(for) making a exams and (that) it can correct 100 exams for (in) less than one minute . Because of technology , it could say (be said that) we do not use traditional exams are no longer needed.On the other hand , classic exams could reinforce a saving words(the retention of information) in the human memory rather(better) than any(other) method . For instance , According(according) to statistics , when the learner use writing(writes information) by hand , prevent forget words(they forget)30% for the (less of the information than a )person using a computer . Moreover , using a pen and paper in a formal are(setting allows for a) very straightforward examinations . When(When) are decided(deciding) to using(use) a traditional exams technique , there is only a need to (for) papers and pens , unlike technological exams which need to(a) complete set of equipment . and accurate . As a result , using(the use of a) formal (pen and paper) examination can represent a substantial element in education(educational) development .In conclusion , it might not be possible to cover all the aspects of this issue . However , this essay has focused only on the technological field and traditional fields . The most important points that have mentioned are that there is no justification for using traditional examinations in the presence of technology , and (whilst )using a pen and paper formal are(allows for a) very straightforward examinations . Finally , it can be said that using technological exams most likely represents the best way of assessing education(educational) achievement .

MKT 310 MOD 2 SLP Essay Example | Topics and Well Written Essays - 750 words

MKT 310 MOD 2 SLP - Essay Example For instance during the winter period, a few tourists visit this region and hence targeting these foreigners will yield minimal returns. However, this is the time to maximize our potential in introduction of the alternative side through full embarking on the cab business. This explains why we are able to dominate this market region in all the seasons. In addition, the market development is enhanced by the fact that we are customer centered and hence bring to them the most unique services. Therefore, the most important approach involves highlighting the customer unrealized and hence unfulfilled needs; an approach that has helped us to highlight the unexplored market that we can strongly be able to exploit. Competitors The cab business in Seattle is flooded with high competition based on the fact that this is a service with high demand hence attracting many investors. At the Seattle locality, the competition is strong with some of the competitors having been in the business for a long period of time. For instance by the time of commencement of our operations, the Yellow Line Cab was already exploring the possibility of opening another branch office in the capital city with a record of 70 cars for cab business. Another major competitor at this regional level is Redys Cab Company which has dominated the market not only in this region but also countrywide. With such a competitor, the Comfort cab is forced to be innovative in frequently exploring unique approaches of emerging at the top in terms of services. Process The management intends to incorporate various marketing processes through mainly comparing its approaches with the processes adopted by the already successful competitors. In addition, the company will have its business listed with the directories available online to enable the potential customers, especially those visiting the country for the first time, to locate our business, the various ranges of services offered and the list of friendly prices that t hey can compare with the competitors. Basically, this is an appropriate marketing approach based on the fact that the cost incurred to have a business listed online is negligible. Distribution strategy The Comfort Cab business is currently distributed around the Seattle region. However, with time, we aim to establish more business branches in more towns in the country. This is a normal business growth trend based on the fact that for instance, the initial launching of the Yellow Line Cab is traced back to the Seattle but the business has grown massively with time, spreading to the other regions of the country. One of the reasons for the massive growth was based on the fact that this giant company had to initially buy the developing companies, amalgamate with others and even force others to exit from the business as a result of the massive competition. This is the distribution strategy targeted to be incorporated by Comfort Cabs with the growth being expected to cover the whole count ry in the next five years. Basically, it is apparent that our services are locally available and hence no extra effort is to be incurred by the company being forced to extend its

Learning journals Assignment Example | Topics and Well Written Essays - 2250 words

Learning journals - Assignment Example This way of thinking is important since this allows both people to be more open with their selves and to create ties with others through common grounds. This is not only applicable in the classroom setting, but also in daily living such as in the work place, especially in times when people rely less on the help of other people and more on their own efforts, so in my opinion students must be able to learn this skill to become much more sociable, amiable, and team-oriented professionals in the future. Thus, it is of importance to learn how to communicate with others and compromise in certain decision-making situations to instill unity, trust, and camaraderie with other people. What did you learn from this event about your own approach to teaching and learning? This event made me realize the importance of interpersonal relationships and proper interactions with other people, as well as the fact that human experiences and what every individual knows can be diverse despite having to deal with nearly the same things every day. In addition, this reminds me to try and understand how other people think, and by doing so it is an expression of respect towards them. Lastly, it also increased my open-mindedness to possibilities that I may not be aware of, thus I will increase my efforts to be more aware of other options and not just what I want. I would very much want to apply this knowledge when attending to students, to help them be much more open and aware of other possibilities when analyzing or solving problems with no right or wrong answers. What would you do differently in your own teaching as a result of this event? I would like to encourage students to learn how to create compromises through thorough analysis of available options and choosing the best option, as well as to teach them the importance of creating connections with people through being open-minded and non-judgmental on the abilities and capabilities of other people, as I see that it is an important atti tude to have both while studying in the university and once they graduate and move on to their aspired careers. JOURNAL ENTRY TWO DATE: 2013/1014 The importance of dealing with difficult people Short account of a particular event. Group-oriented activities often bring out either the best or the worst of the members. There is one particular group activity where one of my group mates is very unrelenting with her opinion on how to create the group’s presentation and report. It was rather stressful because while others shared their ideas in the most respectful way, she kept putting downother people’s ideas and pushing her own ideas strongly without much explanation. So we just ended up the meeting and decided to meet again after a few days, to cool everyone’s heads off, instructing everyone to write their opinions on how to make the presentation, along with pros and cons. The next meeting’s environmentwas a bit calmer because opinions were written, better tha n just shouting our opinions out loud. In the end the pushy group mate is still a bit pushy, but because her ideas were discussed and analyzed just like the others’ she was a bit calmer. What did you learn from this event about student learning? I learned that dealing with problems early on is

Arguments Paper Essay Example | Topics and Well Written Essays - 1250 words

Arguments Paper - Essay Example However, despite the blame being directed to Al-Qaida terrorist groups, some experts are skeptical of the position arguing that the incidence was an inside job and was therefore stage-managed, providing evidence to assert their argument (Fetzer Par. 1). The purpose of this paper is to examine why the attack on 9/11 on World Trade Center is considered duplicity and not a terrorist attack as was alleged by President Bush’s administration. It will also discuss the limitations associated with such opposing views, my understanding of the incidence, as well as why I consider my understanding better than the opposing views. Those who opposed the argument that the incidence of September 11 was a terrorist attack mainly claim that the incidence was an inside job, stage-managed by the Bush administration (Fetzer Par. 2). They argue that the whole incidence was a video fakery that the Bush administration used to deceive the masses after stage-managing the incidence in order to get support for waging war against Al-Qaida in Afghanistan and Iraq (Fetzer Par. 4). After conducting a thorough analysis on the incidence, no evidence could be found to link Muslims to the attack. This is due to the fact that the government has since failed to provide concrete evidence to show that the alleged hijackers did board the planes according to Elias Davidsson (Fetzer Par. 6). After conducting an analysis on the alleged phone calls made prior to the incidence, none could actually be authenticated as David Ray Griffin argues that the alleged phone calls were faked (Fetzer Par. 7). The government’s failure to produce t he remaining parts of the four planes for inspection also raises questions. This is also the case with the envelop which has never been produced by the government since the incidence occurred (Fetzer Par. 8). In addition, they questions why there was too much delay in the deregistration of the corresponding

Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words - 4

Marketing Plan - Essay Example The target market of our company will be the major schools and college in the locality. The sports service will provide a platform where the school sports teams will be provided the opportunities to participate in games. This service will be different from other kinds of sports clubs and school sports clubs and more details will be provided in the following sections. The growing activities in sports are increasing the need of managers and directors with high level of knowledge (CHOCANO, 2004). The six challenges identified by McKinsey for a sport business to be a successful include Players’ salaries, Changes in technology, Pricing, Internationalization, Innovation and Illegal activities by athletes (Patterson, 2004). Since the trends in sports industry vary from country to country, therefore, it is very important to conduct an analysis of the market, where we are planning to start our business. The economy of London has emerged out of recession and the growth rate is very slow and in 2010, the economy is expected to face various hurdles. In a report (2010) it has reported that London economy has faced a decline in average annual growth rate of passengers, a rise in new orders and a rise in expected house prices (London Gov, 2010). In a survey conducted by World Bank in 2010, ‘Doing Business 2010: Reforming through Difficult Times’, it was found that UK is the fifth country in the world and first country in Europe in terms of ease in doing business (London Gov, 2009). Moreover, London Gov (2009) report also shows that the output of goods and services in London has increased in August 2009 and business activity recorded by Purchasing Managers’ Index (PMI) in August was 54.2 as compared to 52.1 in July. It shows the increase business activities in London Economy. The Government of UK only seeks to assist the sports organizations with funding and strategies and does not control the sport. Moreover, sports in UK are also

The Great Depression Essay Example | Topics and Well Written Essays - 500 words - 3

The Great Depression - Essay Example As the research declares most farmers and companies hence began to incur losses and default on their loans. The situation got worse after some parts of the nation were hit by a terrible drought. America was also operating on a laissez-faire economic policy that did not impose any regulations on businesses. Most companies paid low wages to their workers leading to uneven wealth distribution. The above factors coupled with the fact that Europe was also going through the depression led to an increased decline in the market for American products. It led to the closure of businesses, increase in debts, massive unemployment, and foreclosure of banks. The final blow resulted from the collapse of the New York stock market that led to the loss of billions of dollars of investor money. As the report stresses President Hoover tried to end the economic crisis by encouraging cooperation between government and business, establishing government agencies, fostering labor harmony and attempting to balance the budget. He refused to involve the federal government in manipulating the currency, fixing prices or controlling businesses. He also refused to use federal money to give direct aid citizens hence operated on the principle of rugged individualism. President Franklin Roosevelt, on the other hand, held a much more liberal philosophy as he believed the federal government was required to step in and give direct aid to its people.

Philosophical assignment 4 Essay Example | Topics and Well Written Essays - 250 words

Philosophical assignment 4 - Essay Example â€Å"Things†, on the other hand, implies the object of experience. However, in the historical context, it is profoundly imperative to comprehend what type of function the meaning of Protagoras’s statement plays as well as the influence that it has on the contemporary society. In addition, the statement advocates subjectivistic individualism, which concerns the sense perception, as well as the general truth (Ophuijsen, Raalte, and Stork 198). Plato argues that values such as morality cannot be objective but subjective similar to the matter of taste. Protagoras’ thesis offered a profound philosophical basis for the sophistic understanding of wisdom. This Protagoras epistemology disapproves the statement that if information is knowledgeable, then it should be true universally and not to a particular individual irrespective of the societal background. Additionally, Protagoras and his followers did not agree that ethical duties and morality must be universal. Thus, if it is true that knowledge is relative to a particular person, then the wisdom must be

Research paper Essay Example | Topics and Well Written Essays - 1250 words

Research paper - Essay Example Hemingway’s statements were short and direct, then there are parts that reflect the way the main character was thinking; Hemingway did not waste too many word explaining, and I liked that. Maupassant’s story was so memorable because it is true today as it was during his time, that people can be just as hypocritical. For the poems, the more memorable ones are â€Å"Facing It† by Yusef Komunyakaa and â€Å"We Wear the Mask† by Paul Laurence Dunbar, because of their courage and outspokenness at a time of bigotry and racial hatred. Sometimes, I mentally place myself in their shoes, and I am unsure whether or not I could be as brave as them. Because of their writings, our literature is all the richer and lessons of history better preserved for generations to come. Yes, I had shared my assigned readings with friends and family, and they were visibly touched by some of these. The poetry evokes a different set of sentiments for each reader, depending upon their pe rsonal experiences. Among the writing techniques I found the most challenging is systematically writing my analysis of short stories. The framework of the literary analysis is specific and highly structured. I also found it diff

Forrest Gump Review Essay Example for Free

Forrest Gump Review Essay The third movie we watched was, â€Å"Forrest Gump†. Tom Hanks plays the main character, a simple man called Forrest Gump. The story is told through his innocent eyes, and we see just how crazy the world really is. His best friend, Jenny, is played by Robin Wright and Forrest’s mother is played by Sally Field. There are a few themes to be found in this movie, the main ones being, love, death and war. You can find love in the movie between Forrest and Jenny being best friends, and how Forrest took care and looked after Jenny in her time of need. Also there is a strong love between Forrest and his mother, and how she took care of him when he was younger and how later he took care of her when she was sick. Finally you can find love between Forrest and his new friend, Bubba that he meets along his journey, and how close they are and the plans they make. Death can be found in a few places in the movie, being it his mother, his wife, or his best friend; we see how Forrest overcomes these deaths and how innocent he is when it comes to death itself. The third theme, war, is found when Forrest finds himself working for the army in Vietnam. We see here that he sees the world as a crazy place and even though he is seen as simple, he sees that fighting isn’t the only way to solve things. This movie shows that no matter how simple people see you to be, you still know the difference between right and wrong. Forrest sees the world in a more innocent and sweet way, and as the movie goes on people start to see the world the way he does and start to understand him a little bit more.

A Case Study On Different Anxiety Experiences Nursing Essay

A Case Study On Different Anxiety Experiences Nursing Essay Anxiety experiences different in everyone in different times, its a normal response to actual danger, promoting the body through stimulating of sympathetic and parasympathetic nervous system will be helpful action. (Springhouse, 2007). Anxiety affects our whole being. It affects how we feel, how e behave and has very real physical symptoms. It feels a bit like fear but whereas we know what we are frightened of, we often dont know what we are anxious about. Mild anxiety is vague and unsetting-severe anxiety can be extremely debilitating (Medical News Today, 2010). Acute pain it is not good sign about tissue damage, (Gulanick et al., 2010). 1- How can you manage Everts pain? As a nurse, the following can be done to manage Everts pain: Anticipate need for pain relief: early analgesic intervention helps to decrease pain. We have to respond to pain complain as soon as possible: early respond to patients complaining of pain its help to decrease anxiety and on other side its help to make a trust relationship. Trying to eliminate the addition of stressor or comfort as we can: help patient to tolerate the pain either these elements from environment, intrapersonal, or intrapschic factors. Make an good atmosphere of comfort, relaxation, and sleep: we have to help patient to be in good atmosphere to take a rest and sleep comfortably because some patients experiences of pain may will put them in fatigue condition, so we have to put him in darkroom and disconnected his phone (Gulanick et al., 2010). 2- What can you do to alleviate Everts anxiety? The following interventions can be done to alleviate Everts anxiety: Anticipate need for pain relief: early analgesic intervention helps to decrease pain. We have to respond to pain complain as soon as possible: early respond to patients complaining of pain its help to decrease anxiety and on other side its help to make a trust relationship. Some of cognitive behavioral strategies as follows: Images: if patient use his mental images its help to distract stress and pain with using all his five senses. Distraction techniques: heighten ones concentration upon nonpainful stimuli to decrease ones awareness and experiences of pain and reduce stress such as nerve stimulation and breathing modifications. Use the relaxation exercises: its important for patient to decrease attention and pain. Use breathing exercises. Using Music Therapy in treatment: the music therapy works well on patients. Its apart of treatment team (Mount Munro, 1978). 3- Why was Everts wife so worried the Evert did not eat? Should you treat with IV nourishment? Everts wife was worried because Evert might suffer from dehydration and malnutrition, and this will cause electrolyte imbalances and his condition will be aggravated by this, his health will deteriorate more rapidly. As a nurse the treatment plans for Evert to restoring fluid and correcting any electrolyte imbalances. Early treatment intervention its help to prevent any potentially life threatening such as hypovolemic shock (Gulanick et al., 2010). 4- Make a nursing care plan for Evert. Explain and motivate you suggested nursing intervention in according with the four key areas listed in the introduction? A. Assessment: defining characterized: Evert verbalizes pain, especially in connection with moving, narrowed focus such as withdrawal from social and physical contact, relief or distraction behavior( seeking out staff to do activities), restless, anxiety manifested, expression of helplessness, and inability to procure fluid and food. B. Nursing Diagnosis: actual diagnosis: acute pain related to severe anxiety. Nursing outcome: Evert will be enable adequate relief of pain when moving or ability to deal with the pain are not fully satisfied. Evert is able to recognize signs of anxiety. Risk diagnosis: risk for fluid volume deficit related to inability to procure fluid and food. Nursing outcome: sufficient fluids volume and electrolyte balance as evidence by urine output grater than 30ml/hr, consistency of weight, and normal skin turgor (Gulanick et al., 2010). C. Nursing Intervention: 1. Assess pain characteristics: Quality as example sharp, burning, and shooting. If we want to measure the level of severity from 1 to 10, with 10 level it is more sever to patient. Location according to anatomical description, onset if its gradual or sudden. Duration for how long is it intermittent or continuous (Gulanick et al., 2010). 2. Administer parenteral fluids as ordered: the nurse must give patient IV fluids as needed and as ordered, challenge with intermediate infusion of fluids for Evert who is unable to procure fluid and food (Gulanick et al., 2010). 3. Assess patients and help them to recognize the sign and symptoms of anxiety: it is important for patients to be able to know and recognize the sign and symptoms of anxiety, which will help Evert to be able to solve his sign and symptoms when anxiety level is low (Gulanick et al., 2010). 4. Relieving factors. Monitor the patient signs and symptoms with pain: Like Heart Rate, Temperature, Blood Pressure, skin color, restlessness, and patient inability to focus. Some patients ignoring sign and symptoms of pain when occur. The patients must inform the nurse about these sign and symptoms because it well helps the nurses in evaluation (Gulanick et al., 2010). 5. Assessing the main causes of pain: it is important for doctors and nurses to look to the causes of pain because the different causes having different treatments (Gulanick et al., 2010). 6. Assess the patient knowledge regarding pain relief strategies: a lot of patients may not realize how effective non drug method on them either with or without pain killing medication. So, we have to explain to them this point carefully (Gulanick et al., 2010). 7. Evaluate patients regarding response to pain medications or therapeutics: it is important to give patients chance to tell nurse about his expression regarding pain medication, and also let him to talk about effect of medication on him (Gulanick et al., 2010). 8. Assess patients from cultural, intrapersonal, intrapsychic, and environmental degree factors which are share to relief pain: these factors will affect patients expression on experiences, for example some cultural you have complete freedom to express how you fell (Gulanick et al., 2010). 9. Evaluate what is the meaning of pain to individuals: it is important to all patients to know the meaning of pain because if he doesnt know it will affect him to response (Gulanick et al., 2010). 10. Assess patients regarding expectation of pain relief: it is important for nurses to know patients expectations regarding pain relief either the pain decreased or pain disappeared. Because these patient expectation will help the nurse to know either the pain relief or need to participate in another treatment (Gulanick et al., 2010). 11. Assess patients if they would like to explore some other techniques to control pain: it is important to patient to know that there is many ways of pain relief (Gulanick et al., 2010). D. Evaluation: Evert manifests adequate relief of pain, recognizes sings of anxiety, and demonstrates positive coping mechanism. Everts urine output greater than 30ml/hr, weight is consistent and with normal skin turgor (Gulanick et al., 2010). FOUR MAJOR AREAS: Symptoms Control: A palliative approach, involving attention to symptoms control and the psychological, social and spiritual wellbeing of the patient and their family is relevant at all stages of the disease, and it has been argued that attention to these aspects combined with understanding of the patients feelings and concerns all contribute to improving quality of life of the person with acute pain (Montazeri et al., 1998). The principles of symptom control, which are used as standard by clinicians include: assessment of the symptom, understanding the meaning ascribed to it by the patient, explanation of the likely cause, investigation should only be undertaken if they will change the course of action to be followed, institution of treatment based on known or likely etiology, available options for treatment, and wishes of the patient, monitoring of the response to treatment and modification as necessary ( Steinhauser et al., 2000). Communication: make a good relationship between nurse and patient which well make patient comfortable in communication. Trying to orient the patient to the environment and help him to take experiences from people as needed, and also when the patient is aware and oriented very well it will help him to be comfort and may will decrease anxiety. Help the patient to express anxious felling if the patient has ability to describe them. (Gulanick, 2010). Teamwork: during assessment pain in patient, contributions from the multidisciplinary team is very important to evaluate the following: a detailed history of each pain, full examination, and psychosocial assessment, a history of analgesics already used and the response to them, investigations to confirm the diagnosis, depending on the stage of disease and the treatment options (Ripamonte et al., 1997). Perception of pain will be influenced by the meaning of pain for the patient. Open discussion among team members, family and patient, allowing fears to be discussed, providing explanation of the symptoms and reassurance of continued support is important (Twycross, R. G, 1993). Family: the nurse must teach patient and his/her family about intervention regarding inadequate intake, and explain to him the importance of intake such as drinking fluids and eating food. Explanation of the importance of the rationale and intended effect of treatment program to alleviate pain, diminish anxieties (Gulanick et al., 2010).

The Contemporary Family as More Democratic and Equal Essay -- Sociolog

The Contemporary Family as More Democratic and Equal In the course of this essay I shall be looking at the role of the family. In doing so I shall be examining various studies carried out, showing what the role of the family should be. This will include views by Willmott and Young, and contrasting ones of such authors as Ann Oakley, a feminist. The family is often looked upon as a social institution, a bond that joins individuals into families. This bond is reinforced by marriage, economic co-operation and sexual activity leading to the eventual conception of new life. This is typical of the viewpoint taken by functionalists such as Murdock, who saw that each member of the family had a role to play in order for it to be a success. This was a positive outlook for the family, however feminists such as Oakley believed this was not the case. From the late nineteenth century until the 1950’s traditional relationships between a man and his wife could best be described as male dominated. This â€Å"Patriarchy† was based around the view of this era that the father was the undoubted head of the household. Whatever his viewpoints, values and needs were these would always be listened to and met. The views of women on the other hand were very much repressed. Fletcher, pointed out that both women and children were frequently exploited both inside and outside the family and conditions within the home were deplorably inadequate. (â€Å"The family and marriage of Britain†) Women therefore were regarded as inferior to men and their main roles were as housewives looking after the home, mothers looking after the children, and as wives looking af... ... available. This is why this important issue is being recognised more and more. In contemporary society too, let’s not forget the fact that family life is moving further away from what was the norm, being the nuclear family consisting of a male and female and their children. Nowadays the rise of divorce rates, pregnancy outside marriage and co-habiting are all major issues in contemporary family life. Also the more recent upsurge and proliferation of gay and lesbian relationships and marriages cannot be ignored. All these issues show how family life in the twenty-first century has radically changed. BIBLIOGRAPHY PAUL TAYLOR ,SOCIOLOGY IN FOCUS JOHN J MACIONIS AND KEN PLUMMER, SOCIOLOGY, A GLOBAL INTRODUCTION FLETCHER, THE FAMILY AND MARRIAGE OF BRITAIN OAKLEY, HOUSEWIFE, 1974 WWW.SOCIOLOGY.ORG

Fashion In The 20th Century Essay -- History Clothing Style Fashion Es

Fashion In The 20th Century Fashion is said to be evolutionary and not revolutionary. This was not true in the 20th century. Fashion revolutionized America and the rest of the world during this time period. Also, during this time period fashion evolved tremendously. New fabrics and innovations were introduced to America. When World War I came about, people had to sacrifice their clothing for the men at war and they dressed more conservative. Christian Dior changed all of that when he came out with the â€Å"New Look.† This look consisted of draped gowns with a lot of fabric being used. What Christian Dior was basically saying was that we should not have to sacrifice how we dress. In the 20th century, new synthetic fibers were invented, making new fabrics come to life like rayon and polyester. New technology changed many different ways we made our garments toward printing and construction. Of course the 20th century started out in the 1900’s. The silhouette of the female was made up of the pigeon-breasted bosom, tiny corseted waist, and full, swayback hips. There were many common designs in this era. One was a white, high-necked, trimmed cotton blouse with a heavier, dark shirt. Another was tailor-made jackets and skirts for working women. Most of the fabrics available were mostly natural fibers like cotton, silk, linen, and wool. Daywear was most often in shades of white, brown, and black, commonly in a small figured or floral print. Eveningwear consisted of lightweight silks in sometimes brighter solids or light-colored hazy prints. In this particular period, fancy trim meant status. Trim was very excessive as possible on shoulders, waist, and the lower half of the skirt. Items used included were lace, embroidery, jet beading, flowers, ribbon, and net. All of the hemlines reached the floor. Sergers were first introduced in this era. In 1910, most of the influence for fashion came from designer Paul Poiret and Eastern influence. Daywear silhouette included a head-to-ankle coverage with lowered necklines for the first time ever in decades. The primary silhouette was a straight, squarish outline with low hips. Common designs were long, ethnic influenced tunics with a skirt and waist sash, and horizontal layered appearance in skirt or vertical wrap effect on tailored jacket-and-skirt sets and dresses. Rayon was invented and used. Also used wer... ...isure to eveningwear, but natural fibers were still used with the organic flower child look. Loud and clashing colors were now in everyday fashion prints, from conservative to wild. Swirling psychedelic prints, dotted with flowers, medallions, and geometric shapes were popular. There was widespread use of designer names and labels as an incentive to shoppers, marketing everything from clothing to luggage with designers such as Geoffrey Beene and Christian Dior. No matter what decade or century you are in, fashion is going to change. People make fashion change and evolve through the decades with different events that happen. Early on, it was the designers who decided what men and women wore. Through the decades it became evident that we should choose and decide what we should wear to incorporate our environment. Women basically decided that they were the rulers of fashion and that they make fashion what it is today. Why shouldn’t they choose? Of course fashion is here to stay, so, I wonder what we would be wearing in the 22nd century? Sources Cited: Vintage Vixen Clothing Co. Fashion History. 1997-2005. Vintage Vixen. 20 Apr. 2005. http://www.vintagevixen.com/history

La Migración Transmundial :: Spanish Essays

La Migracià ³n Transmundial Tres factores contribuyen para que la gente se migren de su paà ­s de origen para vivir siempre en otro lugar: los hechos de imperios, la fà © religiosa, y el buscar de oportunidades econà ³micas. No se requiere siempre que la gente se queden en el lugar nuevo, pero la historia nos enseà ±a que habà ­a pocas otras razones. A veces un imperio compela un pueblo que se migre a otro lugar para que no haya tanto peligro de rebelià ³n. Por ejemplo, en el siglo VII a. C., el imperio Assyrio echà ³ a los Israelitas y los trayà ³ a un lugar desconocido. No hay nadie que sepa a donde fueron las 10 tribus, pero probablamente son los antepasados de un pueblo en Iraq, Iran o Afghanistan. Despuà ©s, en el siglo XX d. C, el gobierno socialista de Rusia mudà ³ a millones de persones para que vivieran en el sistema GULAG o para trabajar en obras pà ºblicas en los desiertos de Asia central y Asia del norte. Despuà ©s de una generacià ³n, la gente migrada se consideraba à ©stos lugares como sus propias ciudades. Ésta razà ³n caracteriza bien la esclavitud de los africanos en America tambià ©n, porque los imperios europeos quieren dominar los dos continentos. Està ¡n recordadas veces cuando un pueblo se migrà ³ para mantener su abilidad de practicar una religià ³n, o para congregarse con otros quienes practicaban la misma. Las primeras instancias eran acompaà ±adas por guerras, pero los cinco siglos pasados, los medios de transporte no estaban tan caros y mà ¡s grupos se migraban con paz. Por ejemplo, tengo mà ¡s de veinte antepasados que se migraron de Inglaterra a Utah para "edificar Sià ³n", o para congregarse con los otros Santos de los Últimos Dà ­as. Tambià ©n tengo antepasados Judà ­os. Un aà ±o eran expulsados de Polonia a Alemania, y veinte aà ±os despuà ©s, eran expulsados de Alemania a Polonia. Por varios razones muchos Judeos se han migrado a à ©ste paà ­s. En este siglo tambià ©n habà ­an empezado a volver a Israel para congregarse. Las fà ¡bricas en los primeros aà ±os despuà ©s de la revolucià ³n industrial necesitaban muchos obreros, como tambià ©n requieren las obras pà ºblicas de una sociedad en desarollo. La biblia dice que los primeros Israelitas vivà ­an en la llanta de Gosà ©n, edificando los pirà ¡mides egà ­ptos.

Oil and Dutch Disease

ECONOMICS FOR BUSINESS Project Report on – Oil and the recent ?Dutch Disease? – The Case of the United Arab Emirates Submitted by – Amitava Manna 1|Page Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ UAE Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Theoretical Framework †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Empirical Findings and Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Descriptive Statistics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 The Regression Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Conclusions: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 2|Page Introduction Four decades ago, the United Arab Emirates (U. A. E) landscape and infrastructure consisted of not much more than deserts where sheikhdoms survived on fishing, pearling, herding and agriculture. Today, Abu Dhabi and Dubai are two of the most developed emirates in the country dominated by roads, luxury homes, and skylines (consisting of modern glass and steel skyscrapers). The new modern infrastructure has replaced the undeveloped cities that once existed before. To say the least U. A. E has transformed from a desert into a developed country1 with a high gross domestic product (GDP) reaching $192. 03 million2 in 2010. According to the Global Competitiveness Report 2008-2009, U. A. E was ranked number 31 globally for its growth competitiveness. The large boost in U. A. E? s development and economy is founded on the export of the country? s oil and petroleum-based products since 1958, when oil was first discovered in Abu Dhabi. Almost 10 percent (%) of the world? s current oil reserves are controlled by the U. A. E, enabling it to comm and more than 16% of OPEC? s total reserves. The aim of the U. A. E? economy is to minimize its dependency on oil; therefore much focus has been targeted on diversifying the economy during the past two decades. In turn, making it more dependent on the service sector, especially high-class tourism as well as expanding the international finance sector. In both developed and developing countries, a natural resource boom, (as experienced in U. A. E) has triggered the so called „Dutch Disease?. It is a theory that originates from the Netherlands in the 1970s, basically explaining a decline in the traditional manufacturing sector when the country experiences a boom in their natural resource. The Dutch Disease indicates that the natural resource abundant factor triggers an appreciation of the domes- tic currency. In turn, other non-resource exporters are affected at the same time and the manufacturing sector experiences a constrained activity to compete in the world market. Furthermore, the agricultural sector undergoes a decline as labor moves to either the booming sector or the non-tradable sector. The case of the Dutch Disease would be a problem to the U. A. E since it causes the shift of labor and production for the tradable sector to the non-tradable sector causing a decline in the country? exports of manufacturing and agricultural goods. The decline in exports of U. A. E? s traditional tradable goods de-creases production of the goods affecting the country? s economy in a negative way. Purpose The purpose of this paper is to study U. A. E? s development in economic growth since 1975 and establish if there are any signs of the Dutch Disease by testing the ratio of tr adable goods to non- tradable goods and the effects by other macroeconomic variables. 3|Page UAE Background U. A. E consists of the seven emirates Abu Dhabi, Dubai, Sharjah, Ra? al-Khaimah, Ajman, Umm al-Qaiwain and Fujairah, which are located on the southern Arabian Gulf. On the 2nd of December 1971, the country became independent after being under British rule for a period of 70 years. The independence and discovery of oil triggered the economic development in U. A. E which led to a huge expansion in the population. The population boom in U. A. E is a result of the increased demand for labor throughout the past four decades and consists for the most part (83%) of labor from foreign countries referred to as expatriates. United Nation? (UN) database illustrates the division of the labor from two perspectives; first from the year 2000 compared to the changes that prevailed in 2010. Female participation and male participation in 2000 consisted of 34. 4% in the former group and 92% in the latter group. As stated in the introduction, one of the impacts when an economy is experiencing signs of the Dutch Disease is the high inflation rate followed by a change in the real exchange rate. Fluctuations in the real exchange rate can cause resources and production to reallocate between the economy? sectors of tradable and non- tradable goods and services and is there-fore regarded as an important price in the economy. The U. A. E is one of the countries in the Middle East which follows a pegged (or fixed) ex- change rate regime, in which foreign central banks stand ready to buy and sell their currencies at a fixed price in terms of dollars. The currency of the U. A. E, the AED was first officially pegged against the USD in 1974. By the end of 1977 fluctuations occurred widely. For over two decades the USD had been used as an anchor currency in practice when it became the official anchor currency in 2002. The decision to make the USD an anchor currency was made by the member nations of the Gulf Cooperation Council (GCC) in order to establish a common currency in 2010. The U. A. E and the effects from the oil industry have not been studied to any great extent. However some studies on the Dutch Disease concerning other countries have been conducted, but these studies are mainly theoretical and lack econometric testing. The studies with statistical analysis contain time series, more observations and flexible exchange rates (which could be included in the regression model). Theoretical Framework In order to comprehend the Dutch Disease theory, theoretical model of tradable (T) and non- tradable goods4 (NT), also known as the TNT Model can be used. According to Sachs and Larrain (1993) the most important assumptions is that N can neither be exported nor imported and its domestic consumption and production must be equivalent. The opposite applies for T, consumption and production domestically can differ because of the possibility of imports and exports T. In this specific model, two goods are produced and 4|Page consumed: T and N by one factor of productivity which is labor. The supply side obtains two linear functions: QT = aTLT (T) and QN = aNLN (N), Where, production is dependent on labor. LT and LN accounts for the amount of labor used, whilst aT and aN are the marginal productivities of labor for the two sectors. In other words a T or aN units more of output is achieved if one extra unit of labor is applied in either sector. Due to the linear functions, aT and aN also account for average productivities. The demand side of the TNT model circles around consumption decisions which do not include investment spending. Total absorption, i. e. pending on T and N is expressed in the equation as followed: A = PTCT + PNCN Total absorption is defined by A and levels of consumption for T and N by CT and CN. PT and PN correspond to the price of the goods. Furthermore, Sachs and Larrain (1993) assume if the ratio CT/CN is fixed, then households consumes CT and CN in fixed proportions, (regardless of relative prices). If overall spending increases, it is followed by an increase in consumption in T and N by the same proportion and vice versa. Figure below illustrates the production possibility frontier (PPF), the consumption line and the market equilibrium for T and N in a country. The PPF shows each quantity of QT that is produced in order to produce the maximum quantity of QN. If QN = aNL then QT = 0, represented by point B in the figure. Then the factor of productivity labor is located in the N sector. If QN = 0 and QT = aTL, then labor is located in T (point D in the figure). The slope of the PPF is equal to PT/PN, i. e. the relative price of T in terms of N, which is also referred to as the real exchange rate, e, in the TNT model. Therefore, aN/aT = PT/PN = e. Figure: The PPF, Consumption Path and Equilibrium QNCN B G H ` F C E D A 5|Page QTCT Empirical Findings and Analysis Data Summary of the Macroeconomic Variables used in the Regression Ratio of tradable goods to non- tradable goods (R) Sum of tradable goods (manufacturing value added, agriculture value added) divided by the sum of non-tradable goods (services value added). Inflation as GDP deflator in annual percent. Variables that are used to classify data into mutually special categories. Here the dummy variable represent the period 1975-1980, since the change in oil price was dramatic during these years. Based on current prices and is ex-pressed in USD per barrel UN (2010) Inflation (I) Dummy variable (D1) Nation Masters Economy Statistics, U. A. E (historical data) (2010) Gujarati (2010) Price of oil (P) Annual Statistical bulletin OPEC (2010) Other variables were also tested, but due to insignificant values and to avoid problems of correlation, some of the variables were excluded from the regression models. One of the other variables tested was money supply (M1), but since this variable was highly correlated with GDP, we decided to exclude it. GDP was also excluded due to high correlation with the price of oil. Descriptive Statistics The following figure shows the change in value added of tradable goods and non-tradable goods in U. A. E throughout the period 1975-2005 expressed in billion of AED per year. Value Added in Tradable and Non-tradable in U. A. E, 1975-2009 6|Page Value (BAED) 350 300 250 200 150 100 50 0 NT T As can be seen the production of non-tradable goods has been larger than tradable goods (non-oil goods) during the entire period. The tradable sector has not in-creased as much as the non- tradable sector, i. e. non-oil production has decreased in comparison to non-tradable. In fact the non-tradable sector has increased almost twice as much as the tradable sector, which is a symptom of the Dutch Disease. One of the reasons why the non-tradable sector may have increased so much could be due to the country? s rise in export of oil throughout 1975-2009. US $ per Barrel 60 50 40 30 20 10 0 Price of Oil Inflation Rate Figure illustrates the relationship between the price of oil and the inflation rate during the period 1975-2005. We will concentrate on analyzing the inflation rate? s peak and lows and the impact from the fluctuating oil price. We can first see that there was a sharp decline in inflation from 19758 until 1978. During 1974 the inflation rate was 138. 26% according to Nation Master Economy Statistics (2010). The sharp decline could be due to that the U. A. E officially pegged 7|Page the AED to the USD in 1974. The fluctuation in the inflation rate cannot only be explained by a boom in production but also depends on other factors as well, such as the depreciation of the USD. One of the reasons why the inflation in U. A. E change so dramatically during the years 1998-2001 could be due to the burst of the â€Å"I. T-bubble† (known as the â€Å"Dot-com bubble†) in the late 1990s which affected USD negatively. The Regression Model In order to test if the chosen macroeconomic variables show indications of symptoms of the Dutch Disease, the model with the ratio of tradable goods to non-tradable goods was adopted but adjusted in order to fit this thesis. The adjusted equation is based on time series data. The presented macroeconomic variables; inflation (I) is based on the theoretical framework presented, price of oil (P) is adopted which included price of oil in the regression analysis. The dummy variable (D1) for the period 1975-1980 is which included a dummy variable for a one year period. The ratio of tradable goods to non-tradable goods serves as the dependent variable in both models, however the independent variables differ slightly; the first regression model includes inflation and price of oil as the independent variables. The second regression model also includes inflation and price of oil but a dummy variable for the period 1975-1980 was added. Model 1: R = ? 0 + ? 1P + ? 2I + ? Model 2: R = ? 0 + ? 1P + ? 2I + ? 3D1 + ? 4. 4. Econometric Problems In the beginning of the regression testing we discovered that some of the variables were correlated with one another. Money supply (M1) and GDP were the most correlated variables in the regression models, so in order to avoid multi co linearity problems we decided to exclude money supply and GDP from the regression model. The reason why the two variables were excluded was due to the high correlation between GDP an d money supply and the high correlation between GDP and price of oil. Coefficient ?1 (Price of Oil) ?2 (Inflation) ?3 (Dummy Variable) . 5 Regression Results: Sign negative or no effect negative negative or no effect 8|Page In order to make it more comprehensive for the reader, the authors summarized the coefficients and significance levels (1%, 5% or 10%) from the two different regression model results with 36 observations for the period 1975 to 2010. The R-square values show that 39. 3% (model 1) and 75. 3% (model 2) of the change in the ratio of tradable goods to non-tradable goods can be explained by the model used. The goodness of fit in model 1 on the other hand, has a poorer fit, where 39. % of the influences on the dependent variable can be explained by the model. The better fit of model 2 can be due to the additional variable tested in the second regression model, i. e. D1. In model 1 and 2 the price of oil is significant and does not support the expectation that it would h ave a negative or no effect on the ratio. Price of oil is significant at a 1% significance level in model 1 and affects the dependent variable positively. A 1% increase in the ratio of tradable goods to non-tradable goods would increase the price of oil by 0. 05840%, all else equal. In the second regression model, the price of oil is significant at a 1% level, meaning that a 1% change in the regress and would increase the price of oil by 0. 002988%, all else equal. The results from the regression models indicate that the price of oil has a positive effect on the dependent variable. This result corresponds to the authors? expectations that during a boom in natural resources, inflation has a negative effect on the ratio. The negative relationship between the inflation rate and the ratio can also be xplained by the spending effect since in a fixed exchange rate regime the inflation rate is affected by the in-crease in the money supply. The second hypothesis for model one is therefore n ot rejected and the authors can conclude that the macroeconomic variable inflation is a symptom of the disease in the country. However in the second model the inflation variable is not significant and the authors can thereby not take the variable into consideration when analyzing if the U. A. E experienced the Dutch Disease during the years 1975- 1980. Furthermore, the insignificant value of the inflation rate in model two might be due to the short time period tested, 1975-1980. The major oil price shock during this period had a negative impact on the economy of U. A. E, which negatively affected the inflation rate, leading to the insignificant-cant value in the second regression model. Time Series Regression Model 1 & 2: Model 1: R = ? 0 + ? 1P+ ? 2I + ? Coefficient Variable (t-stat) Constant 0. 166071*** (5. 141492) Price of Oil (P) 0. 005840*** (4. 122855) Inflation (I) -0. 352179* (-1. 38647) R2 = 0. 393393 DW = 0. 238252 *** Significant at 1% level ** Significant at 5% level * Significant at 10% level Model 2: R = ? 0 + ? 1P+ ? 2I + ?3D1 + ? Coefficient (t-stat) Constant Price of Oil (P) Inflation (I) Dummy Variable (D1) R2 = 0. 753809 DW = 0. 416614 0. 242127*** (10. 00689) 0. 002988*** (2. 915261) -0. 016530 (-0. 127760) – 0. 144894*** (-6. 287065) 9|Page Conclusions: This project is a study whether the oil boom in U. A. E during the 1970s led to symptoms of the Dutch Disease and if the country is a victim of the disease. Three hypotheses were tested and descriptive data was analyzed in order to reach a conclusion. The first hypothesis tested the authors? statement that the price of oil has a negative (or no) effect on the ratio of tradable goods to non-tradable goods. The results showed that the price of oil did have a positive effect on the ratio, meaning that even though there are changes in the price of the natural resource it does not affect the production in the non-oil sectors to decline. Hypothesis 1 is therefore rejected by us. In the mid-1980s the disease took an opposite direction when oil prices collapsed. Domestic demand dropped sharply in the oil-rich countries causing the construction industry to experience unemployment and employment shifted back to the tradable goods sectors. Therefore it can be concluded that the price of oil cannot be considered as a symptom of the Dutch Disease in the U. A. E. The second hypothesis was based on the problems of the high inflation rate U. A. E has experienced on and off during the years. Inflation was stated to have a negative effect on the ratio of tradable goods to non-tradable goods due to the fixed exchange rate. The regression results showed that inflation held a negative impact on the ratio therefore the hypo-thesis is not rejected by us. The last hypothesis was based on the high oil prices that existed during the period 1975-1980. Therefore a dummy variable was included in the hypothesis with the statement that it would have a negative (or no) effect on the ratio of tradable goods to non-tradable goods. Results showed that the dummy variable was negatively correlated with the ratio, thus the third hypothesis is not rejected. The negative relationship is in line with our expectations. One explanation for the negative impact on the ratio could be due to the oil price shock that occurred in 1979. The increase in the oil price during these years therefore affected the oil production negatively. Furthermore, the price of oil can be seen as a possible symptom of the Dutch Disease in U. A. E? s economy.

A Down-to-Earth Approach Essay

The postindustrial revolution is defined by computer technology. Since 1950, a third technological transformation has been unleashed by the development of the computer. The crucial technology of a postindustrial age concerns information. Computer technology forms the core of an Information Revolution. And, just as the Industrial Revolution did, the Information Revolution is now generating a host of new, specialized occupations. From a worker’s point of view, in the same way that the acquisition of technical skills held the key to success in the past, now workers must enhance their literacy skill as that is valued in the marketplace. The economic reality is that people unable to speak, write, or otherwise communicate effectively face declining economic opportunity. Computer technology has reduced the role of human labor in production. But to those that are able to rise to the challenge of the Information Age, however, the coming decades will bring new opportunities. The information Revolution is changing not just what people do but where they do it. The last economic revolution centralized the work force in factories, a pattern demanded by energy sources and the enormity of the new machinery. Today, however, consultants, salespeople, architects, writers, and other employees in â€Å"new cottage industries† can work virtually anywhere so long as they are equipped with computers, facsimile (fax) machines, electronic notebooks, and other new information devices that are increasingly lightweight and portable. Today’s more educated and skilled workers also no longer require-and often do not tolerate – the close supervision that marked yesterday’s factories. Further, the Postindustrial economy, a productive system based on service work and high technology is by nature an ongoing process. REFERENCE Henslin, James M. (2006). Sociology: A Down-to-Earth Approach, Core Concepts (2nd ED). New York: Allyn & Bacon.

How alignment between the values of an organization Essay

Create a presentation in a common format (PowerPoint or a similar program) with a minimum of twenty (20) slides and corresponding speaker notes in which you: 1. Determine which statistical technique you will employ to measure the quality characteristics of your organization. Provide examples to support the rationale. 2. Analyze the current facility location, and then use the three-step procedure to determine a new location. 3. Analyze the key concepts related to capacity planning and facility location for the new location. 4. Examine the current work system design, and determine your organization’s selected feasibility in the job design (i.e., technical, economic, behavioral). Assess key elements of the rationale in the work design competitive advantage. 5. using the method analysis described in the textbook, defend the new change implementation process and the rationale for the change of method. 6. Develop a diagram showing network planning techniques, in which you use the program evaluation and review technique (PERT) and the critical path method (CPM). 7. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements:

Marketing Management paper Essay

Questions: 1. Explain how Marketing affects the outcome of the financial equation: Sales-Expense=Profit. What risk the company might be facing in this equation with regards to marketing? Expound on the importance of marketing in sustaining business growth. (5 points.) In the equation, Sales-Expense=Profit, activities done in Marketing can be said or considered as marketing expenses that includes advertising costs, promotions, PR events and Marketing Research costs (e.g. FGD, etc.). Through the income statement, we can get the Profit or Revenue and costs or expenses. These may include the costs of marketing the product or services with other costs that is deducted from the amount of sales or total sales. The idea is to increase the revenue while costs are incurred through marketing activities. However, in order to achieve this, marketing activities must be done effectively and the costs or expenses should be managed correctly in order to create good results. Marketing activities that are not managed properly may incur additional costs to the company and continue on to increase. This is especially applicable to companies with different product portfolios and margins, wherein they can incur losses once the profitability of a product decreases. Read more:  What is New Public Management? 2. Why do companies resort to market segmentation? Explain why or how segmentation can be an effective market entry/penetration strategy. Give an example not discussed in the class. (10 points) Better matching of customer needs Customer needs differ. Creating separate offers for each segment makes sense and provides customers with a better solution. Enhanced profits for business Customers have different disposable income. They are, therefore, different in how sensitive they are to price. By segmenting markets, businesses can raise average prices and subsequently enhance profits Better opportunities for growth Market segmentation can build sales. For example, customers can be encouraged to â€Å"trade-up† after being introduced to a particular product with an introductory, lower-priced product Retain more customers Customer circumstances change, for example they grow older, form families, change jobs or get promoted, change their buying patterns. By marketing products that appeal to customers at different stages of their life (â€Å"life-cycle†), a business can retain customers who might otherwise switch to competing products and brands Target marketing communications Businesses need to deliver their marketing message to a relevant customer audience. If the target market is too broad, there is a strong risk that (1) the key customers are missed and (2) the cost of communicating to customers becomes too high / unprofitable. By segmenting markets, the target customer can be reached more often and at lower cost Gain share of the market segment Unless a business has a strong or leading share of a market, it is unlikely to be maximizing its profitability. Minor brands suffer from lack of scale economies in production and marketing, pressures from distributors and limited space on the shelves. Through careful segmentation and targeting, businesses can often achieve competitive production and marketing costs and become the preferred choice of customers and distributors. In other words, segmentation offers the opportunity for smaller firms to compete with bigger ones. 3. What can be a good segment to target for a facial care product? Why? What can be a compelling consumer insight and your corresponding value proposition? Illustrate your brand DNA diagram and prepare a positioning statement and a tagline. Outline your IMC campaign. (15 points) Segment – Facial products made especially for men Customer insight – There are many facial products available in the market but focused only on female needs, including anti-ageing products. Facial care products for men are very limited as not all facial care companies delve into the market. However, due to the growing number of men getting more conscious of their appearance, they look for products that are made especially for us. This is also because Men’s skin differs from Ladies thus their skin needs differ. Value proposition – â€Å"Complete men’s facial care regime line: products range from facial soaps, scrubs, non-alcohol based cleansers, and facial lotions. Brand DNA: Category – Facial care for men Character – Clear and Clean for the real man Credibility – Should be tested and approved by Dermatologists and Dermatological Institutes Benefit – Complete men facial regimen: Cleans and Clears the face, while moisturizing he skin. Difference – Made especially for men and men’s skin. Positioning statement – The Product For men of different ages and skin types which provides clear and moisturized skin. Taglin – â€Å"Complete facial regimen for the new man†Ã‚  IMC campaign: TV Advertisements, Newspapers, Men’s Magazines, Bus posters. Storyboard – A construction worker, after a long day building a wall is then seen by his co-workers using a facial wash for women. Co-workers laugh when they see the man has a white face after washing. Co-worker gives the man the facial care product for men. 4. Assuming that you are hired as a marketing manager of a publication company. Your primary task is to develop a new magazine that has a strong  market potential. a. What type of magazine will it be? b. Who will be your target market? c. Estimate or extrapolate the market value potential. What should be the subject mix (topics) of your magazine to attract and sustain readers? d. How will you promote this new magazine? e. What can be a good name for your new magazine? f. Develop DNA diagram and the positioning statement including the tagline. g. What are your pricing and distribution strategies? (20 points) 5. Hair Salons are almost in every corner, be it commercial or residential area. David’s Salon is one of the successful salon chains in the country that is targeting the mid-end of the market. A new phenomenon however took shape in recent years in the form of F Salon Chain and Reyes Cutters that are charging very low fee for a haircut (45.00-50.00 pesos only). For a while the two salons have mushroomed until they suddenly lost esteem. Assuming, you have the capital to establish a hair salon chain, how will you build your brand? Discuss your 7-P strategies. Make sure you provide a brand name and a tagline for your hair salon chain. (20 points.) Brand name: â€Å"Hairline, Careline† Tagline: â€Å"hairline, gone in 60 minutes† People: Adults with receding hairlines. Only a handful of salons or barbershops really focus on people with hairloss or receding hairlines. Product: A line of hair salons especially for individuals losing hair – services would involve scalp treatments, scalp massages and mainly haircuts that hide hair-loss and receding hairlines. Price: Haircut – Php 150; Massage – 200; Scalp treatments – 200-300 (depending on the treatment: e.g. spa or menthol) Placement: SM Malls, Robinsons malls (non-high end malls) Process: Customers come in and is assisted by the front desk for introduction of services. Customer chooses the service. An expert to that service is provided to the customer. Promotion: Newspaper ads, TV commercials, Flyering activities and on-line advertisements and postings on websites like  SULIT.COM, and/or Coupon websites like CASHCASHPINOY. 6. Illustrate the Marketing process that was introduced to the class. Discuss each of the steps in this process including their respective decision points/criteria. (20 points) Discovering / Identifying the Value Segmenting: Identify all possible segments Profiling: Determine the most vulnerable and profitable segment Targeting: Choose your target market Consumer Insighting: Gain consumer insights through research, focus group discussions and/or surveys. Value Offering: Determine your value which is relevant and distinct. This becomes your unique selling proposition. Creating the Value Product Concept: Determine product type, line, depth. Product Development: Determine the features and attributes of your products and how to improve it so that your value proposition will be realized. Branding: Determine Category, Character, Credibility, Benefit and Difference and an appropriate brand name. Positioning: Formulate what you want your target market to perceive about your product and how you want them to understand and accept your value proposition. Create a tagline. Pricing: Determine if higher, parity or lower based on mark-up, targeting or value pricing. Making the Value Accessible Distribution: Determine how you want to go to market (i.e. channels of distribution) Placement Channel Marketing Communicating the Value IMC: Determine how you want to promote your product. EMC 7. Discuss Ansoff’s Growth Matrix. Give examples. (10 points) The Ansoff Matrix, designed by Igor Ansoff, classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool, crossing products and markets of a company, facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Market Penetration Trying to make a greater share of an existing market with an existing product. This could involve product re-launch or increasing brand awareness. For example, Ipods can be used for file storage as well, this gained them market share in the storage devices market. Product Development Develop new products to target the company’s existing market segments. For example, Coca Cola introduced Coke Zero and Coke Cherry. Market Development Finding or creating new markets by targeting new parts of the market or by expansion into different markets. For example, San Miguel introduced San Mig Zero targeting the health conscious people that wanted lesser calories but still enjoy beer. Product Diversification Seeking to create or develop new products, lines or product ranges for new markets. For example, when Apple introduced the IPad tablet, which revolutionized how people work and manage taske with tap and swipe on the screen. Existing Products New Products Existing Markets Market Penetration Product Development New Markets Market Development Diversification 8. Discuss BCG Matrix/Grid (10 points) The Boston Consulting Group (BCG) Matrix is a simple tool to assess a company’s position in terms of its product range. Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash, but because they have low market shares they don’t generate much cash. The result is a large net cash consumption. A question mark has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If it doesn’t become a market leader it will become a dog when market growth declines. Question marks need to be analyzed carefully to determine if they are worth the investment required to grow market share. Stars Stars generate large sums of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth rate. So the cash being spent and brought in approximately nets out. If a star can maintain its large market share it will become a cash cow when the market growth rate declines. Dogs Dogs have a low market share and a low growth rate and neither generate nor consume a large amount of cash. However, dogs are cash traps because of the money tied up in a business that has little potential. Such businesses are candidates for divestiture. Cash Cows As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate – so they generate more cash than they  consume. These units should be ‘milked’ extracting the profits and investing as little as possible. They provide the cash required to turn question marks into market leaders. 9. Discuss Product Life Cycle (10 points) The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of a product. These four stages are the Introduction stage, the Growth stage, the Maturity stage and the Decline stage. The Four Stages of the Product Life Cycle 1. Introduction: The Introduction stage is probably the most important stage in the PLC. In fact, most products that fail do so in the Introduction stage. This is the stage in which the product is initially promoted. Public awareness is very important to the of a product. If people don’t know about the product they won’t go out and buy it. There are two different strategies you can use to introduce your product to consumers. You can use either a penetration strategy or a skimming strategy. If a penetration strategy is used then prices are set very high initially and then gradually lowered over time. This is a good stategy to use if there are few competitors for your product. Profits are high with this strategy but there is also a great deal of risk. If people don’t want to pay high prices you may lose out. The second pricing strategy is a skimming strategy. In this case you set your prices very low at the beginning and then gradually increase them. This is a good strategy to use if there are alot of competitors who control a large portion of the market. Profits are not a concern under this strategy. The most important thing is to get you product known and worry about making money at a later time. 2. Growth: If you are lucky enough to get your product out of the Introduction stage you then enter this stage. The Growth stage is where your product starts to grow. In this stage a very large amount of money is spent on advertising. You want to of telling the consumer how much better your product is than your competitors’ products. There are several ways to advertise your product. You can use TV and radio commercials, magazine and newspaper ads, or you could get lucky and customers who have bought your product will give good word-of-mouth to their friends/family. If you are successful with your advertising strategy then you will see an increase in sales. Once your sales begin to increase you share of the market will stabilize. Once you get to this point you will probably not be able to take anymore of the market from your competitors. 3. Maturity: The third stage in the Product Life Cycle is the maturity stage. If your product completes the Introduction and Growth then it will then spend a great deal of time in the Maturity stage. During this stage sales grow at a very fast rate and then gradually begin to stabilize. The key to surviving this stage is differentiating your product from the similar products offered by your competitors. Due to the fact that sales are beginning to stabilize you must make your product stand out among the rest. 4. Decline: This is the stage in which sales of your product begin to fall. Either everyone that wants to has bought your product or new, more innovative products have been created that replace yours. Many companies decide to withdrawal their products from the market due to the downturn. The only way to increase sales during this period is to cut your costs reduce your spending. 10. How can Marketing help in nation building? What marketing concept(s) can be more useful for nation building? (5-point bonus) Nation building can be done through promotion of the wonders of the Philippines using advertisements that can be shown using international programs such as CNN and BBC. Commercials that would emphasize the talents of the people, as well as promote investments of foreign companies or investors. References: http://www.tutor2u.net/business/marketing/segmentation_why.asp http://www.nku.edu/~issues/internet_marketing/newwebpage1.html http://www2.accaglobal.com/documents/boston_consulting.pdf http://www.businessdictionary.com/definition/Ansoff-matrix.html